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how-to-make-a-sitemap-kbworks

Just how a house isn't built until an architect layouts out the plan and the foundations are built, websites should be strategically planned with a site map. A site map is a hierarchical structure of a website’s pages. In addition to a listing of the pages, site maps also typically include details regarding the purpose, intent, content, and functionality of each page. A site map...

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how-to-improve-wordpress-performance-kbworks

Website performance has become more important than ever in recent years. Providing a fast online experience is one of the best ways to retain website visitors, which in turn can lead to more conversions and sales. On the other hand, having a slow or non-mobile friendly website will result in a higher bounce rate and potential loss of sales. In this article, we’ll cover how...

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brand-strategy-architecture-kbworks

The act of marketing has evolved drastically and will continue to evolve as technology keeps changing and improving. Many new ways to do marketing and different nuances have arisen that significantly affect how both small and large businesses do their marketing and structure their marketing plan.  With all of the rapid changes happening in both the marketing and tech world, what marketing is could easily...

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kbworks-digital-marketing-team

As a business and website owner, you don’t have the time or resources to train yourself in marketing, SEO, and web design. You've got a business to run! Even the most capable business owners can’t be their own marketing and web experts—they need a full-service digital marketing agency like KB Works. A good digital marketing agency is staffed with a team of specialists who are experts...

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what-is-wordpress-kbworks

What is Wordpress?   Wordpress is arguably one of the easiest and most powerful website content management system (or CMS) out there today. It's free to get started with, open source, and has a wide host of capabilities and extensions that take it much further than just a simple CMS or blogging platform. What really makes Wordpress great are the vast options of plugins. Plugins are modular...

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google-analytics-metrics-kbworks

Understanding how people use your website is a fundamental step for improving future online marketing campaigns; luckily Google Analytics helps do just that. In this post, we will outline the five Google Analytics Metrics that businesses need to run.   What is Google Analytics? Google Analytics is a free Google product you can install that collects visitor behavioral data from your website. This data is used to create...

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live-chat-support-is-important-kbworks

Nowadays when you go to any serious website, you're bound to see a little chat widget on the bottom right of the screen. Taking just a few minutes to set this up on your website could have some transformational results for your website. Kissmetrics, a company that specializes in helping website owners improve their performance, has published a convincing report called: “5 Reasons Why Live...

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blog-content-creation-matters-kbworks

If you manage your own social media, you’ve probably wondered where you should spend the bulk of your social media time.Instagram? Twitter? Facebook? Want to know the right answer? None of the above. Don't spend hours on Twitter and Facebook and instead opt to spend more time developing blog content. And not just any blog content, but quality content that delivers value to your community. You’ll...

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