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live-chat-support-is-important-kbworks

Nowadays when you go to any serious website, you're bound to see a little chat widget on the bottom right of the screen. Taking just a few minutes to set this up on your website could have some transformational results for your website. Kissmetrics, a company that specializes in helping website owners improve their performance, has published a convincing report called: “5 Reasons Why Live...

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blog-content-creation-matters-kbworks

If you manage your own social media, you’ve probably wondered where you should spend the bulk of your social media time.Instagram? Twitter? Facebook? Want to know the right answer? None of the above. Don't spend hours on Twitter and Facebook and instead opt to spend more time developing blog content. And not just any blog content, but quality content that delivers value to your community. You’ll...

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google-analytics-metrics-kbworks

Understanding how people use your website is a fundamental step for improving future online marketing campaigns; luckily Google Analytics helps do just that. In this post, we will outline the five Google Analytics Metrics that businesses need to run.   What is Google Analytics? Google Analytics is a free Google product you can install that collects visitor behavioral data from your website. This data is used to create...

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ecommerce-website-design-kbworks

There are many things to think about as you start looking around for e-commerce site solutions, tips, and services that can help you. It’s also important to prepare yourself with plenty of research and data. The more time you invest into the research and planning, the more likely you will end up with an e-commerce site that will make sales and grow along with your...

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kbworks-digital-marketing-team

As a business and website owner, you don’t have the time or resources to train yourself in marketing, SEO, and web design. You've got a business to run! Even the most capable business owners can’t be their own marketing and web experts—they need a full-service digital marketing agency like KB Works. A good digital marketing agency is staffed with a team of specialists who are experts...

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seo-2019-kbworks

What exactly does developing an SEO strategy entail? Content creation? Link building? Social media? Over the past years, the SEO world has really been turned on its head and back again. Google and other tech companies are constantly updating and changing their search algorithms. For a lot of people, both digital marketers and website owners, a lot of questions are surfacing about what an SEO...

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how-to-make-a-sitemap-kbworks

Just how a house isn't built until an architect layouts out the plan and the foundations are built, websites should be strategically planned with a site map. A site map is a hierarchical structure of a website’s pages. In addition to a listing of the pages, site maps also typically include details regarding the purpose, intent, content, and functionality of each page. A site map...

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how-to-improve-wordpress-performance-kbworks

Website performance has become more important than ever in recent years. Providing a fast online experience is one of the best ways to retain website visitors, which in turn can lead to more conversions and sales. On the other hand, having a slow or non-mobile friendly website will result in a higher bounce rate and potential loss of sales. In this article, we’ll cover how...

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how-to-improve-ecommerce-conversion-rate-kbworks

While implementing a conversion rate optimization (CRO) strategy may seem like a daunting task, imagine what improving your conversion rate by even 3% would mean to your monthly sales revenue. That seemingly small 3% increase multiplied over the course of  several years could compound into a lot of money you otherwise wouldn't have earned. If you're a eCommerce website owner, improving your conversion rates may...

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