Blog

how-to-improve-wordpress-performance-kbworks

Website performance has become more important than ever in recent years. Providing a fast online experience is one of the best ways to retain website visitors, which in turn can lead to more conversions and sales. On the other hand, having a slow or non-mobile friendly website will result in a higher bounce rate and potential loss of sales. In this article, we’ll cover how...

Read More
google-analytics-metrics-kbworks

Understanding how people use your website is a fundamental step for improving future online marketing campaigns; luckily Google Analytics helps do just that. In this post, we will outline the five Google Analytics Metrics that businesses need to run.   What is Google Analytics? Google Analytics is a free Google product you can install that collects visitor behavioral data from your website. This data is used to create...

Read More
live-chat-support-is-important-kbworks

Nowadays when you go to any serious website, you're bound to see a little chat widget on the bottom right of the screen. Taking just a few minutes to set this up on your website could have some transformational results for your website. Kissmetrics, a company that specializes in helping website owners improve their performance, has published a convincing report called: “5 Reasons Why Live...

Read More
kbworks-seo-why-seo-is-important

  What is SEO? All major search engines such as Google, Bing and DuckDuckGo have primary search results, where web pages and other content are shown and ranked based on what the search engine considers most relevant to users. To appear on the top of the list, people pay for Google advertisements. To get there organically, you have to optimize your site in various ways that lets...

Read More
how-to-make-a-sitemap-kbworks

Just how a house isn't built until an architect layouts out the plan and the foundations are built, websites should be strategically planned with a site map. A site map is a hierarchical structure of a website’s pages. In addition to a listing of the pages, site maps also typically include details regarding the purpose, intent, content, and functionality of each page. A site map...

Read More
blog-content-creation-matters-kbworks

If you manage your own social media, you’ve probably wondered where you should spend the bulk of your social media time.Instagram? Twitter? Facebook? Want to know the right answer? None of the above. Don't spend hours on Twitter and Facebook and instead opt to spend more time developing blog content. And not just any blog content, but quality content that delivers value to your community. You’ll...

Read More
how-to-improve-ecommerce-conversion-rate-kbworks

While implementing a conversion rate optimization (CRO) strategy may seem like a daunting task, imagine what improving your conversion rate by even 3% would mean to your monthly sales revenue. That seemingly small 3% increase multiplied over the course of  several years could compound into a lot of money you otherwise wouldn't have earned. If you're a eCommerce website owner, improving your conversion rates may...

Read More
kbworks-new-website

Deciding what kind of website you need is difficult. There are tons of factors and risks that come into play. Having a website nowadays is a no-brainer, every business, blogger, startup, or entrepreneur needs one. But how do you want it to look? What should it look like? What are the options available for creating it and how can you maintain it yourself with minimal...

Read More
seo-services-kbworks

Reading articles and blog posts by highly-regarded marketers can help you and your team stay on top of the latest changes in the digital marketing world and implement forward-thinking strategies that will attract more leads and better performance for you and your business. The blogs that someone reads speaks volumes about how informed they are. Below is part 1 of our top 5 SEO and...

Read More