INDUSTRY: Technology Manufacturing
CLIENT BIO: Industry leading computer kiosk machine manufacturer specializing in interactive kiosk software and hardware systems for over 20 years.
SERVICES PROVIDED: Digital Marketing, Search Engine Optimization (SEO)
RESULTS: I created an SEO keyword research campaign to help identify which new opportunities there were in the market, how to maintain our rankings high amidst a looming pandemic (COVID-19), and how to optimize for new keywords. I provided very in detail technical specifications for the in-house copywriting team to create custom tailored, highly ranking content to boost their SEO. I performed technical on-page SEO improvements to further boost their traffic.
The results? With our help in 2020 there was:
- A doubling in total impressions and clicks on the Google Search Results Page (SERP) for the website
- 24% overall YTD boost to search engine visibility
- 11% positive gain in thousands of different keyword ranking
CLIENT TESTIMONIAL: “Kelvin’s technical expertise really helped see this project through from mere strategy to an actual in-detail, rigorous execution that has yielded us fantastic results. ”