INDUSTRY: Food/Restaurant Chain
BRIEF CLIENT BIO:
Inspired by the savory cuisine of their hometowns, former pharmacists turned restaurateurs Chad and Lauren Coulter wanted to create a space where guests could get authentic Southern flavor with flair. After growing a successful wine and tapas concept, the husband-and-wife duo turned their attention towards one of their favorite pastimes—brunch.
SERVICES PROVIDED:
Full scale SEO efforts, beginning with a thorough audit and strategy to a ongoing work.
RESULTS:
I began working with Biscuit Belly around Jan 2023. At that point, they ranked for 2009 keywords. A year later, on Jan 2024, they then ranked for over 5.7k keywords. As of Jan 2025, they rank for over 11.5k keywords.
These rankings improved because of a combination of technical, on-page, local, and off-page SEO efforts. As a result of these keyword improvements:
2022 (before working with them) – 2023 vs 2023 – 2024 saw an 104% overall increase in web traffic.
- Organic search traffic increased 66% the first year
- Referral traffic from SEO backlinks increased 164%
2023 – 2024 vs 2024 – 2025 resulted in:
- 11% overall traffic increase
- 6% increase in organic search traffic
- 10% increase from organic social traffic
- 64% increase in referral traffic from SEO backlinks
- 390% increase in organic video traffic
TESTIMONIAL:
Still ongoing working with client.
