Reading articles and blog posts by highly-regarded marketers can help you and your team stay on top of the latest changes in the digital marketing world and implement forward-thinking strategies that will attract more leads and better performance for you and your business. The blogs that someone reads speaks volumes about how informed they are. Below is part 1 of our top 5 SEO and...
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KB Works is prideful of its team of people who are great at what they do. Yet no matter how good you are, that greatness doesn't last. Everyone has to constantly explore their field so they can stay up to date with the latest and greatest developments in technology, techniques and more. Here are some of our designers and developers’ favorite sites for when they...
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The act of marketing has evolved drastically and will continue to evolve as technology keeps changing and improving. Many new ways to do marketing and different nuances have arisen that significantly affect how both small and large businesses do their marketing and structure their marketing plan. With all of the rapid changes happening in both the marketing and tech world, what marketing is could easily...
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As a business and website owner, you don’t have the time or resources to train yourself in marketing, SEO, and web design. You've got a business to run! Even the most capable business owners can’t be their own marketing and web experts—they need a full-service digital marketing agency like KB Works. A good digital marketing agency is staffed with a team of specialists who are experts...
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What is Wordpress? Wordpress is arguably one of the easiest and most powerful website content management system (or CMS) out there today. It's free to get started with, open source, and has a wide host of capabilities and extensions that take it much further than just a simple CMS or blogging platform. What really makes Wordpress great are the vast options of plugins. Plugins are modular...
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There are many things to think about as you start looking around for e-commerce site solutions, tips, and services that can help you. It’s also important to prepare yourself with plenty of research and data. The more time you invest into the research and planning, the more likely you will end up with an e-commerce site that will make sales and grow along with your...
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WordPress powers 28.4% of all websites on the internet and it's no wonder why. Wordpress is simple to use, has many robust and low cost capabilities, and requires very little coding to get up and started with a great looking website. Many from small business websites, artists, blogs, to giant media websites like TIME and CNN use Wordpress. But whether you build your own WordPress website...
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With all of the pressure in the industry to produce, produce, produce content, it's easy to get lost in the mess of it all and forget the essential purpose of copywriting: to effectively present and inform the reader on a subject. The way to best do this has changed throughout time, but some things have remained the same as well. Below are some copywriting tips...
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Although it is certainly appealing and sometimes easy to start anew, discretion and caution when it comes to completely revamping your website is needed. Websites, over time, have functionality and designs outdated. Migrating all of your content, images, and videos could also be a lot of work. Lastly, starting fresh with a new website redesign takes time, money, and effort. Before you consider investing in...
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What exactly does developing an SEO strategy entail? Content creation? Link building? Social media? Over the past years, the SEO world has really been turned on its head and back again. Google and other tech companies are constantly updating and changing their search algorithms. For a lot of people, both digital marketers and website owners, a lot of questions are surfacing about what an SEO...
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