If a company tells you, “We can SEO your website and get you to the top of Google” they’re lying. SEO is so complex and dynamic, that in order to succeed, you need more than just an initial, one time website tune-up. Getting to the top of the search engine rankings and staying there takes a dedicated, well-rounded team of web and SEO professionals. SEO strategy also includes traffic-driving activities like email marketing, social media, and content strategy. The best SEO strategy needs to earn links legitimately through quality content and link outreach. This level of complexity takes experts in a variety of disciplines: conversion specialists, keyword analysts, copywriters, web developers, graphic designers, and more.
Having the right keywords(words or phrases on the website) is very important, as they are the link between your website and potential viewers. Initially, we take a look at different SEO data and see what keywords bring in the most visibility and traffic and which keywords are not already too saturated with content in the context of your website. We also take a look at competitor and similar website data and see what keywords they optimized their website for. The final goal and result is a list of keywords that would get you the maximum visibility on search engines and the highest ranking on a search result page. With this keyword list, we will be able to derive better ideas as to what wording/titles we should have on the website, what possible blog/article ideas we may want to create that caters to that keyword, and see what other related things people are searching for that we could better capitalize on and attract more website visits.
Once we have the research and data above, we do all sorts of technical, on-page SEO enhancements (attaching meta data to images, videos, and other non-text content) to make it easier for search engines to know what your website is about and get better performance. We also fine tune each webpage’s content to the top performing keywords identified above to maximize the possibility of us appearing on a viewer’s related search.
The more high-profile, relevant, and major websites reference you and your website, the better your SEO and search engine ranking will be. In this phase, we compile a list of key, strategic websites that you may want to reach out to for partnering or establishing a content sharing relationship with so that you both benefit from spreading word about each other’s website. We will also take a look at similar/competitor websites and see where they are referenced from, and provide you with possible partners that would be interested in sharing your content as they already have relevant content from someone else.
Deciding what kind of website you need is difficult. There are tons of factors and risks that come into play. Having......