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UX Design and Analysis

KB Works will help you understand how users are engaging with your site and how we can improve your user experience.

Our process of developing a good user experience design involves measuring the interactions between past user’s engagement with your site and implementing new ways to better optimize your user experience. As one of the best web agencies in New York City, we put our client’s websites under rigorous A/B testing, heat mapping and marketing research to analyze user experience (often referred to as UX).  The analysis of the user often leads us to changes in the design or user interface.  When we improve the user interface of a website, application or email in order to maximize user engagement, this is called user interface design or UI design.  Analyzing user experience leads to design changes that can engage visitors to increase session duration, pages per session, page stay and ultimately online lead generation and lead conversion.

Through A / B testing, or testing out various version of the same page with slight design differences (comparing version “A” of the site with version “B” to see which version performs best),  heat mapping, and other analytical tools agencies like ours can measure how a user interacts with a website.  We can detect which on-page web elements make users spend more time on the page, and what is causing them to leave.  Heat mapping is another user experience measurement technique that shows where a visitor’s eye is going on your site by tracking the mouse location. It is a known inference that a user’s mouse movement tends to mirror his or her eye movement as well.  These types of user experience analysis and measurement tools, as well as others, are incredibly informative and more importantly, highly actionable.

Once we have this user experience analysis our UX/UI team can start making tweaks to your user interface — tweaks that will keep users on the page longer, give them a better, more enjoyable experience, and ultimately drive them to conversion and doing what we call in the business conversion rate optimization or CRO.

Even if you dont yet have a website and are starting with no data, KB Works can work with you in getting a new website and implementing the best practices right off the bat.

Let’s take the guess work out of the equation. Lets set up some time for a free chat.

Katie Daly

Learn how we helped a small Irish travel agency go from zero web presence to generating over $25,000 in new business over the first several months with our Web and CRO strategies.

Noël Design Builds

We performed a web design overhaul for Noël Design Build Group. James, CEO, and his team offer complete residential design build services. We helped them:

Go from zero online presence to a fully-fledged, easy to manage website

Receive lots of business and leads coming in each day

Be SEO optimized to be the top ranking, local vendor in their area


Don’t Just Take Our Word for It


We put the utmost care in fostering relationships that provide value and truly transform our clients. See for yourself.

19:33 04 Aug 21
SEO expert helped us get our website up-to-date with best practices.
Lucy MaynardLucy Maynard
23:00 25 Mar 21
Kelvin was always professional and punctual with his work and communication. He was very patient with my limited knowledge of SEO, and he was able to translate my wants onto my website perfectly. I highly recommend Kelvin. He'll make you feel like you're his only client.
Katie DalyKatie Daly
19:45 04 Aug 20
It can be a daunting challenge to start a new Company and set up a new website and I am so glad to have met Kelvin at the very beginning of my journey. He is professional, courtoeus, and listened to my vision. Kelvin created my dream website and was a real joy to work with. Can highly recommend him and thank you again Kelvin, I have received fantastic feedback on my website.
Curtis WidemCurtis Widem
19:48 31 Jul 20
Kelvin is top quality and I highly-recommend him! He's a quick creative problem-solver who listens, takes his time and completes his work quickly. He never puts any pressure on you and is very easy to work with. He's always available and goes out of his way to make sure you're satisfied and that he's done a good job. His pricing is fair and he treats you like an equal. Whenever I've needed him to correct something, or add an extra touch, he has no problem jumping in and quickly getting things done. Don't pass up an opportunity to work with this talented and caring person.
Danielle FisserDanielle Fisser
21:03 22 Feb 20
Kelvin delivered exactly as I envisioned!! I had a vision, we discussed it, and within a weeks time, after some drafting, my dream website was alive and running!! He is there if I have any questions as I navigate on my own! I definitely recommend him! Very knowledgeable in his field... thanks kelvin!! You rock!
Leslie WelchLeslie Welch
15:56 07 Jan 20
Kelvin did an excellent job updating my website and giving it a modern professional look. He is very knowledgeable with SEO, web design and marketing. I am already getting more traffic to my website. was easy going, patient and great to work with. In fact I have rehired him to keep up with my SEO and keep my website running smoothly.
Soldely DiloneSoldely Dilone
17:33 01 Aug 19
I created a personal website with Kelvin, the founder of KB works, and he was really great to work with. He listened to all my ideas and created a site that fit my needs perfectly. He was able to meet in person whenever available which I preferred. His managment style is very professional, he clearly enjoys his line of work. I reccomend him for any website needs.
Chanei BetancesChanei Betances
16:58 26 Jul 19
Kelvin from KB Works is truly a dedicated professional and exceeded my expectations. He is creative, knowledgeable and understood exactly want I needed for my new website. I will definitely keep KB works in mind for any future projects.
Edwin MansillaEdwin Mansilla
17:49 18 Jul 19
I've used KB Works for numerous times for designing websites to even giving advice on how to improve my sites. He really puts the time and dedication trying to make the customer satisfied with every request. It shows how experienced he is with everything he does.WORTH THE MONEY!

Let’s take your idea or business to the next level

Let's make your business or project come to life and thrive online.

Let’s speak directly

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Have questions you want answered with a more personal touch? Let’s have a hassle free call whenever is most convenient for you directly with Kelvin, our lead SEO and web specialist.


Inquire with us

Have a specific project in mind and want a free quote? Reach out to us and we’ll get back to you within 12-24 hours or less.

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