Our process of developing a good user experience design involves measuring the interactions between past user’s engagement with your site and implementing new ways to better optimize your user experience. As one of the best web agencies in New York City, we put our client’s websites under rigorous A/B testing, heat mapping and marketing research to analyze user experience (often referred to as UX). The analysis of the user often leads us to changes in the design or user interface. When we improve the user interface of a website, application or email in order to maximize user engagement, this is called user interface design or UI design. Analyzing user experience leads to design changes that can engage visitors to increase session duration, pages per session, page stay and ultimately online lead generation and lead conversion.
Through A / B testing, or testing out various version of the same page with slight design differences (comparing version “A” of the site with version “B” to see which version performs best), heat mapping, and other analytical tools agencies like ours can measure how a user interacts with a website. We can detect which on-page web elements make users spend more time on the page, and what is causing them to leave. Heat mapping is another user experience measurement technique that shows where a visitor’s eye is going on your site by tracking the mouse location. It is a known inference that a user’s mouse movement tends to mirror his or her eye movement as well. These types of user experience analysis and measurement tools, as well as others, are incredibly informative and more importantly, highly actionable.
Once we have this user experience analysis our UX/UI team can start making tweaks to your user interface — tweaks that will keep users on the page longer, give them a better, more enjoyable experience, and ultimately drive them to conversion and doing what we call in the business conversion rate optimization or CRO.
Even if you dont yet have a website and are starting with no data, KB Works can work with you in getting a new website and implementing the best practices right off the bat.
Learn how we helped a small Irish travel agency go from zero web presence to generating over $25,000 in new business over the first several months with our Web and CRO strategies.
We put the utmost care in fostering relationships that provide value and truly transform our clients. See for yourself.
Kelvin did a wonderful job. Would highly recommend to anyone looking for an attractive, user-friendly website for their blog or business.
Kelvin was great! We discussed exactly what I wanted and he made it happen (took a few more hours than expected, but in the end, I am happy with my updated personal website)!! I would highly recommend him for any inquires you have... he knows what he is doing and makes life simplified and clear if website building isn't your strong point.
Kelvin was very knowledgeable and a good communicator. He hit his stated deadlines and raised risks early that could impact dates. If not for bringing this role in house, we'd still be using Kelvin and still may use him in an ad hoc role in the future.
Kelvin did an excellent job updating my website and giving it a modern professional look. He is very knowledgeable with SEO, web design and marketing. I am already getting more traffic to my website. was easy going, patient and great to work with. In fact I have rehired him to keep up with my SEO and keep my website running smoothly
Great communication skills always get back with me 2 hours or less. Has a true understanding of his art. Great teacher allowing a guy who is not tech savoy with little knowledge in the tech arena, allowing to have an understanding .... .High recommendation,,, ., be prepared to do your job the right way!
Another successful project completed by Kelvin. He's earned our trust to continue working on website related projects for our growing company!
Kelvin is top quality and I highly recommend him! He's a quick, creative problem- solver who listens, takes his time and completes his work quickly. He never puts any pressure on you and is very easy to work with. He's always available and goes out of his way to make sure you're satisfied and that he's done a good job. His pricing is fair and he treats you like an equal. Whenever I've needed to correct something, or add in an extra touch, Kelvin has no problem jumping in and quickly getting things done. Don't pass up an opportunity to work with this talented and caring person."
I highly recommend Kelvin! He's highly-knowledgeable, talented, great and fair to work with. He's highly-skilled and knows what he's doing and then some. If you want someone with great skills and who cares about what he's doing and your project, then Kelvin's the man for you.
Kelvin was always professional and punctual with his work and communication. He was very patient with my limited knowledge of SEO, and he was able to translate my wants onto my website perfectly. I highly recommend Kelvin. He'll make you feel like you're his only client.
Have questions you want answered with a more personal touch? Let’s have a hassle free call whenever is most convenient for you directly with Kelvin, our lead SEO and web specialist.
Have a specific project in mind and want a free quote? Reach out to us and we’ll get back to you within 12-24 hours or less.
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