google analytics Tag

google-analytics-metrics-kbworks

Understanding how people use your website is a fundamental step for improving future online marketing campaigns; luckily Google Analytics helps do just that. In this post, we will outline the five Google Analytics Metrics that businesses need to run.   What is Google Analytics? Google Analytics is a free Google product you can install that collects visitor behavioral data from your website. This data is used to create...

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ecommerce-website-design-kbworks

There are many things to think about as you start looking around for e-commerce site solutions, tips, and services that can help you. It’s also important to prepare yourself with plenty of research and data. The more time you invest into the research and planning, the more likely you will end up with an e-commerce site that will make sales and grow along with your...

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how-to-improve-ecommerce-conversion-rate-kbworks

While implementing a conversion rate optimization (CRO) strategy may seem like a daunting task, imagine what improving your conversion rate by even 3% would mean to your monthly sales revenue. That seemingly small 3% increase multiplied over the course of  several years could compound into a lot of money you otherwise wouldn't have earned. If you're a eCommerce website owner, improving your conversion rates may...

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