seo Tag


Understanding how people use your website is a fundamental step for improving future online marketing campaigns; luckily Google Analytics helps do just that. In this post, we will outline the five Google Analytics Metrics that businesses need to run.   What is Google Analytics? Google Analytics is a free Google product you can install that collects visitor behavioral data from your website. This data is used to create...

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If you manage your own social media, you’ve probably wondered where you should spend the bulk of your social media time.Instagram? Twitter? Facebook? Want to know the right answer? None of the above. Don't spend hours on Twitter and Facebook and instead opt to spend more time developing blog content. And not just any blog content, but quality content that delivers value to your community. You’ll...

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What exactly does developing an SEO strategy entail? Content creation? Link building? Social media? Over the past years, the SEO world has really been turned on its head and back again. Google and other tech companies are constantly updating and changing their search algorithms. For a lot of people, both digital marketers and website owners, a lot of questions are surfacing about what an SEO...

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While implementing a conversion rate optimization (CRO) strategy may seem like a daunting task, imagine what improving your conversion rate by even 3% would mean to your monthly sales revenue. That seemingly small 3% increase multiplied over the course of  several years could compound into a lot of money you otherwise wouldn't have earned. If you're a eCommerce website owner, improving your conversion rates may...

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