seo Tag

kbworks-seo-why-seo-is-important

What is SEO (Search Engine Optimization)? All major search engines such as Google, Bing and DuckDuckGo have primary search results, where web pages and other content are shown and ranked based on what the search engine considers most relevant to users. To appear on the top of the list, people pay for Google advertisements. To get there organically, you have to optimize your site in various...

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google-analytics-metrics-kbworks

Understanding how people use your website is a fundamental step for improving future online marketing campaigns; luckily Google Analytics helps do just that. In this post, we will outline the five Google Analytics Metrics that businesses need to run.   What is Google Analytics? Google Analytics is a free Google product you can install that collects visitor behavioral data from your website. This data is used to create...

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blog-content-creation-matters-kbworks

If you manage your own social media, you’ve probably wondered where you should spend the bulk of your social media time.Instagram? Twitter? Facebook?   You might have asked yourself: Does my website need a blog?   Want to know the right answer? None of the above. Don't spend hours on Twitter and Facebook and instead opt to spend more time developing blog content. And not just any blog content,...

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how-to-improve-ecommerce-conversion-rate-kbworks

While implementing a conversion rate optimization (CRO) strategy may seem like a daunting task, imagine what improving your conversion rate by even 3% would mean to your monthly sales revenue. That seemingly small 3% increase multiplied over the course of  several years could compound into a lot of money you otherwise wouldn't have earned. If you're a eCommerce website owner, improving your conversion rates may...

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social-media-marketing-kbworks

What exactly does developing an SEO strategy entail? Content creation? Link building? Social media? Over the past years, the SEO world has really been turned on its head and back again. Google and other tech companies are constantly updating and changing their search algorithms. For a lot of people, both digital marketers and website owners, a lot of questions are surfacing about what an SEO...

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